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CES 2025: Lotte Innovate Launches Metaverse Platform ‘Caliverse’

Team Tecrow2 Mins Read

Lotte Innovate is set to showcase its groundbreaking metaverse platform, Caliverse, at CES 2025. The event, hosted in Las Vegas, marks the company’s fourth consecutive appearance at the world’s leading tech exhibition.

A Revolution in Virtual Technology

Caliverse, initially unveiled at CES 2024, returns with significant upgrades, aiming to redefine metaverse experiences. Unlike conventional gaming and social platforms, Caliverse bridges the gap between online and offline worlds. Users can purchase hyper-realistic virtual goods and receive physical versions delivered to their homes. The platform also supports limitless user-generated content (UGC) creation and immersive interactions using cutting-edge virtual twin technology.

Interactive Zones at CES 2025

Lotte Innovate’s exhibition features eight distinct zones, each demonstrating unique aspects of Caliverse’s advanced capabilities:

  1. VR Zone: Attendees can enjoy K-POP and EDM concerts via head-mounted displays (HMDs). Highlights include updates from MBC’s ‘Show! Music Core’ and performances by Tomorrowland’s top DJs, such as Dimitri Vegas.
  2. 3D Display Zone: Using 3D film-equipped mobile devices, visitors can explore content without specialized glasses. AI-powered eye-tracking offers tailored experiences.
  3. PC Zone: This zone provides hyper-realistic shopping experiences and allows customization of avatars and virtual spaces. Integration with Lotte’s retail brands like Lotte Duty Free enables seamless online and offline shopping.
  4. AI Scan Zone: Demonstrating AI scanning technology, users can create virtual products using their mobile devices. Even unfilmable items can be generated with AI, highlighting the platform’s scalability.
  5. 3D Live Zone: Live-streaming technology transforms individuals into digital twins within the metaverse, enabling real-time interaction during concerts and events.
  6. Virtual Cinema: A cinematic experience featuring K-POP and EDM performances on a large screen. Utilizing Unreal Engine 5, this technology ensures high-quality visuals with no latency.
  7. LOTTE Zone: Showcasing Lotte Group’s diverse industries and contributions to the digital economy.
  8. Mobility Zone: Highlighting Lotte Innovate’s electric vehicle chargers, emphasizing sustainability in technology.

Driving the Future of the Metaverse with Lotte Innovate’s ‘Caliverse’ at CES 2025

Caliverse’s enhanced features showcase Lotte Innovate’s commitment to innovation. Its combination of virtual twin technology, AI integration, and seamless online-offline interactions sets a new benchmark for metaverse platforms.

A Global Vision of Lotte Innovate at CES 2025

Lotte Innovate Co. plays a central role in Lotte Group’s digital transformation. With assets exceeding $130 trillion, the group operates across 30 countries in industries including distribution, food, and construction. Caliverse underscores its ambition to lead the global metaverse industry.

The platform’s immersive technology blends with the group’s vast retail network. This combination positions it as a leader in virtual and real-world integration.

Catch CES 2025’s coverage here.

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