Hyundai has partnered with Amazon Autos to bring car shopping into the digital era. Customers in the U.S. can now browse, finance, and purchase Hyundai vehicles online through Amazon Autos. Once the transaction is complete, buyers can pick up their new cars from participating local dealerships.
This makes Hyundai the first automotive brand available on Amazon Autos, reflecting a shift in how cars are marketed and sold in the digital age.
What is Hyundai on Amazon Autos?
This is an online car-buying platform that simplifies the vehicle purchase process. Here’s how it works:
- Search Made Easy: Browse Hyundai models, trims, and features from local dealerships.
- Transparent Pricing: See upfront, all-inclusive prices—no negotiation required.
- Trade-In Options: Get a third-party-verified value for your current car, which can be applied to your new purchase.
- Flexible Payments: Choose to finance your car or pay in full during checkout.
- Pickup Convenience: Schedule a time to pick up your vehicle at a nearby dealership.
This streamlined process combines Hyundai’s trusted dealership network with Amazon’s user-friendly shopping experience.
Launch with a National Campaign
To celebrate this milestone, Hyundai has launched a marketing campaign emphasizing the convenience of buying cars online.
The campaign, titled “Add to Cart,” humorously compares purchasing a Hyundai to adding everyday items to an Amazon cart. A standout ad even features a Hyundai Santa Fe being delivered from a giant Amazon box.
Additional campaign highlights include:
- TV ads airing during professional sports events.
- Digital and social media promotions.
- A mini-series, “In the Time it Takes,” showcasing how buying a Hyundai online is faster than everyday tasks like finding your remote.
This innovative campaign underscores the ease and simplicity of Hyundai on Amazon Autos.
Why is this a Game-Changer
The platform’s key benefits make it a significant development in car retail:
- Convenience: Shop for your Hyundai from the comfort of your home.
- Transparency: No haggling or hidden fees—what you see is what you pay.
- Streamlined Process: Secure financing, trade in your car, and complete your purchase all in one place.
José Muñoz, CEO of Hyundai Motor Company, called the initiative a step toward the future of automotive retail:
“Hyundai on Amazon Autos allows customers to conveniently discover, learn about, and purchase their preferred Hyundai model through one of the world’s most trusted shopping platforms.”
Expanding Hyundai on Amazon Autos
Currently, Hyundai is available on Amazon in 54 U.S. markets, covering 71% of the company’s sales volume. The platform will expand further in 2025 with more participating dealers, leasing options, and enhanced financing features.
This move demonstrates Hyundai’s dedication to meeting customers’ evolving expectations. By integrating the digital and dealership experience, Hyundai on Amazon Autos is setting a new standard in automotive retail.
Conclusion
This is a bold step by Hyundai into the future of car shopping. By combining Amazon’s ease of use with Hyundai’s trusted dealer network, the platform offers a seamless, transparent, and convenient way to buy a car. This innovation could redefine how Americans purchase vehicles in the years to come.
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